Now AMD dabbles in the mobile market with their latest partnership with Samsung to bring Radeon to mobile devices.
AMD and Samsung just entered a multi-year strategic partnership to develop an ultra low power, high performance mobile graphics IP based on the AMD’s Radeon technology.
With this partnership, Samsung will license AMD graphics IPs for the mobile platform, more particularly, for smartphones. Here’s a message from Samsung Electronics’ S.LSI Business President Inyup Kang and AMD President and CEO Dr. Lisa Su.
“As we prepare for disruptive changes in technology and discover new opportunities, our partnership with AMD will allow us to bring groundbreaking graphics products and solutions to market for tomorrow’s mobile applications,” — Inyup Kang
“Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market,” — Dr. Lisa Su
According to this partnership, AMD will license custom graphics IP based on their recently announced RDNA architecture to Samsung for use in mobile devices and other products. Samsung will then pay AMD license fees and royalties. This is actually a very interesting turn of events as its AMD’s first foray into the mobile market.
Intel had their fair share with the release of their Atom processors a few years back and Nvidia with their Shield tablet and Tegra chips. AMD nor Samsung divulged any other information regarding the partnership or about the future graphics solution. We’ll be sure to keep an eye out for future developments.